PETAH-TIKVA,
Many markets around the world experienced a year-on-year increase in sales over the 2024 BFCM weekend, including
Global e-commerce shopping surged through November, with sales momentum building as early as the second week of the month, mirroring the early uptick in sales observed during the equivalent period last year. Promotions ran throughout the month, culminating in a high volume of transactions over the BFCM weekend. E-commerce sales through the Global-e platforms during the promotional season, starting two weeks prior to and including BFCM weekend, grew by 45% (even stronger than BFCM weekend growth) compared to the equivalent period last year. This highlights the growing importance of promotions leading up to BFCM weekend.
Black Friday (accounting for 33% of total BFCM weekend sales) outperformed Cyber Monday (23% of total BFCM weekend sales) as the top sales day for Global-e merchants over the BFCM weekend.
"By engaging global online consumers year-round in a localized manner, brands are fostering trust and driving sales before the holiday shopping season officially begins, while also achieving outstanding results during the BFCM weekend itself," said
About Global-e
Global-e (NASDAQ: GLBE) is the world's leading platform enabling and accelerating global, Direct-To-Consumer e-commerce. The chosen partner of over 1,000 brands and retailers across
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SOURCE Global-e